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Industry Survey Report on Streaming TV & Digital Audio

 

 

 

 

 

 

 

 

 

In Q1 2021, we surveyed attendees at a recent The Series event to explore their thoughts on the current trends. Altogether, 62 participants responded to seven essential questions about streaming tv and digital audio. The respondents spanned a broad cross-section of industries and functional responsibilities.

 

Industry Survey Report Respondents
Industry Survey Report_Q1

Full Survey Questions:

  1. If you work with streaming TV media, what are the top three factors that are limiting your success?
  2. If you work with digital audio media, what are the top three factors that are limiting your success?
  3. If you manage media, compared to 2020, do you expect your CTV budget to...?
  4. If you manage media, compared to 2020, do you expect your digital audio budget to...?
  5. How will addressability principally be enabled on streaming TV and digital radio in 2022 and beyond?
  6. Who will emerge as the dominant player in the Advertising Based Video on Demand (AVOD) war?
  7. Which company is best positioned to challenge Spotify?

About The Series Event

In Q1 2021, The Series assembled 12 industry experts across streaming services, advertisers, and enabling technologies to talk about the challenges and nuances of running successful OTT, CTV, digital radio and podcast campaigns. More than 700 registered for the event.

Watch event recordings here.