On July 21st, we surveyed attendees at The Series 2021 Addressability Summit to explore their perspectives on tectonic shifts in the addressability landscape over the past year. Altogether, 69 participants responded to seven essential questions about the future of addressability. The respondents spanned a broad cross-section of industries and functional responsibilities.
Download the full report above to see the answers to questions like these:
Download the full survey report to see answers to these questions:
About The Series Addressability Summit
On July 21st, The Series assembled 18 industry leaders from some of the world’s largest publishers, agencies, and AdTech companies to talk about tackling the current and future addressability challenges and enabling an open internet for big companies and small. More than 600 marketing experts registered for the event: 248 from AdTech, 100 from agencies, 71 from publishers, 41 from brands.