The Series Addressability Summit

On July 21st, The Series assembled the brightest minds in marketing to discuss the tectonic shifts in the addressability landscape over the past year, illustrate what we learned, and highlight what is to come in the next year. Panelists answered thought provoking questions related to privacy, regulation, and big tech dominance.

Many recent changes have a direct impact on marketing strategies, approaches to audience targeting, and goal setting. Like past events, we provided clear quantitative insights and concrete action plans that you can apply directly to your marketing campaigns.

12:00 PM ET Opening Fireside Chat: Joy Brown, Chief Data Officer, Verizon Media, Discusses the Future of Addressability with TrueData’s CEO

Joy Brown is one of the most respected leaders in big consumer data. TrueData’s CEO, Elliott Easterling, will facilitate a conversation on the current and future challenges enabling addressability, supporting privacy, and empowering an open internet for big companies and small.

12:30 PM ET Panel one: Solving the Publisher’s Addressability Challenges

Any decrease in addressability will have a direct impact on ad supported publishers' ability to generate revenue. Time and time again, we’ve seen macro changes impact publishers' bottom line. This year is no exception. In this panel, we will cover the immediate impact of cookie deprecation and mobile privacy changes, discuss new challenges facing the industry, and outline key innovations that may appear in the market over the next few years.

1:10 PM ET Panel two: Charting a New Path for Identity and Addressability

The identity landscape continues to evolve with the market demanding new products, features, and technologies in order to keep up with the challenges associated with cookie deprecation and the complexity of the user journey in a multi-touch world. Explore the technology perspective with a behind-the-scenes look at the future of addressability. We will discuss how these technology companies are adapting to macro trends and the unique challenges that are pushing each company forward.

1:50 PM ET Panel three: Solving the Marketer’s Addressability Challenges

Brands and Agencies continue to navigate uncharted waters this year. They must be prepared to tactfully adjust their budget, targeting, and attribution strategies while staying on top of the latest changes in the industry. This panel brings together leaders with unique perspectives on addressability. We will discuss how brands and agencies are solving addressability challenges today and what they are doing to stay ahead of industry trends for the future.

2021 Addressability Summit

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