July 21, 2021
Featuring speakers from:
On July 21st, The Series assembled the brightest minds in marketing to discuss the tectonic shifts in the addressability landscape over the past year, illustrate what we learned, and highlight what is to come in the next year. Panelists answered thought provoking questions related to privacy, regulation, and big tech dominance.
Many recent changes have a direct impact on marketing strategies, approaches to audience targeting, and goal setting. Like past events, we provided clear quantitative insights and concrete action plans that you can apply directly to your marketing campaigns.
12:00 PM ET Opening Fireside Chat: Joy Brown, Chief Data Officer, Verizon Media, Discusses the Future of Addressability with TrueData’s CEO
Joy Brown is one of the most respected leaders in big consumer data. TrueData’s CEO, Elliott Easterling, will facilitate a conversation on the current and future challenges enabling addressability, supporting privacy, and empowering an open internet for big companies and small.
12:30 PM ET Panel one: Solving the Publisher’s Addressability Challenges
Any decrease in addressability will have a direct impact on ad supported publishers' ability to generate revenue. Time and time again, we’ve seen macro changes impact publishers' bottom line. This year is no exception. In this panel, we will cover the immediate impact of cookie deprecation and mobile privacy changes, discuss new challenges facing the industry, and outline key innovations that may appear in the market over the next few years.
1:10 PM ET Panel two: Charting a New Path for Identity and Addressability
The identity landscape continues to evolve with the market demanding new products, features, and technologies in order to keep up with the challenges associated with cookie deprecation and the complexity of the user journey in a multi-touch world. Explore the technology perspective with a behind-the-scenes look at the future of addressability. We will discuss how these technology companies are adapting to macro trends and the unique challenges that are pushing each company forward.
1:50 PM ET Panel three: Solving the Marketer’s Addressability Challenges
Brands and Agencies continue to navigate uncharted waters this year. They must be prepared to tactfully adjust their budget, targeting, and attribution strategies while staying on top of the latest changes in the industry. This panel brings together leaders with unique perspectives on addressability. We will discuss how brands and agencies are solving addressability challenges today and what they are doing to stay ahead of industry trends for the future.
Chief Data Officer, Verizon Media
President & CEO, NAI
Chief Digital Officer, Equifax
CEO, Tru Optik, A TransUnion Company
Partner, Media and Advertising, McKinsey & Company [Moderator]
Chief Business Officer, US Advertising Revenue and Head of Global Commercial Solutions, Condé Nast
President, North America, Global Strategy and Operations, InfoSum
Chief Product Officer, MediaMath
SVP of Revenue, WeatherBug [Moderator]
VP, Product Management, Magnite
VP, Data Architecture, Spark Foundry
Senior Program Manager of Advertising and Branded Content, REI
SVP, Commercial Strategy and Excellence, LiveRamp
SVP, Global Client Solutions, IPG/Acxiom/Kinesso
VP, Programmatic Revenue + Strategy, Dotdash
VP, Head of Audience Intelligence and Insights, Hearst Magazines
Chief Product & Strategy Officer, TrueData [Moderator]
CEO, TrueData [Host]
A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists.
A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech.
The Series is free to all.
October 26th, 2020
February 10th, 2021
May 12th 2021