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2021 Addressability Summit

July 21, 2021

Featuring speakers from:

 

 

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Overview

On July 21st, The Series assembled the brightest minds in marketing to discuss the tectonic shifts in the addressability landscape over the past year, illustrate what we learned, and highlight what is to come in the next year. Panelists answered thought provoking questions related to privacy, regulation, and big tech dominance.

Many recent changes have a direct impact on marketing strategies, approaches to audience targeting, and goal setting. Like past events, we provided clear quantitative insights and concrete action plans that you can apply directly to your marketing campaigns.

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Agenda

12:00 PM ET  Opening Fireside Chat: Joy Brown, Chief Data Officer, Verizon Media, Discusses the Future of Addressability with TrueData’s CEO

Joy Brown is one of the most respected leaders in big consumer data. TrueData’s CEO, Elliott Easterling, will facilitate a conversation on the current and future challenges enabling addressability, supporting privacy, and empowering an open internet for big companies and small.

12:30 PM ET Panel one: Solving the Publisher’s Addressability Challenges

Any decrease in addressability will have a direct impact on ad supported publishers' ability to generate revenue. Time and time again, we’ve seen macro changes impact publishers' bottom line. This year is no exception. In this panel, we will cover the immediate impact of cookie deprecation and mobile privacy changes, discuss new challenges facing the industry, and outline key innovations that may appear in the market over the next few years.

1:10 PM ET  Panel two: Charting a New Path for Identity and Addressability

The identity landscape continues to evolve with the market demanding new products, features, and technologies in order to keep up with the challenges associated with cookie deprecation and the complexity of the user journey in a multi-touch world. Explore the technology perspective with a behind-the-scenes look at the future of addressability. We will discuss how these technology companies are adapting to macro trends and the unique challenges that are pushing each company forward.

1:50 PM ET  Panel three: Solving the Marketer’s Addressability Challenges

Brands and Agencies continue to navigate uncharted waters this year. They must be prepared to tactfully adjust their budget, targeting, and attribution strategies while staying on top of the latest changes in the industry. This panel brings together leaders with unique perspectives on addressability. We will discuss how brands and agencies are solving addressability challenges today and what they are doing to stay ahead of industry trends for the future.

Speakers & Moderators

Joy Brown
Leigh Freund

Joy Brown

Chief Data Officer, Verizon Media

Leigh Freund

President & CEO, NAI

Jeff Sporn

Jeff Sporn

Chief Digital Officer, Equifax

Andre Swanston.2

Andre Swanston

CEO, Tru Optik, A TransUnion Company

Craig Macdonald

Craig Macdonald

Partner, Media and Advertising, McKinsey & Company [Moderator]

Craig Kostelic

Craig Kostelic

Chief Business Officer, US Advertising Revenue and Head of Global Commercial Solutions, Condé Nast

Lauren Wetzel

Lauren Wetzel

President, North America, Global Strategy and Operations, InfoSum

Anudit Vikram

Anudit Vikram

 Chief Product Officer, MediaMath

Mike Brooks
Garrett McGrath

Mike Brooks

SVP of Revenue, WeatherBug [Moderator]

Garrett McGrath

VP, Product Management, Magnite

Emily Blair

Emily Blair

VP, Data Architecture, Spark Foundry

Amy Ball REI

Amy Ball

Senior Program Manager of Advertising and Branded Content, REI

Daniella Harkins

Daniella Harkins

SVP, Commercial Strategy and Excellence, LiveRamp

Liam Copeland

Liam Copeland

SVP, Global Client Solutions, IPG/Acxiom/Kinesso

Daniel Papalia

Daniel Papalia

 VP, Programmatic Revenue + Strategy, Dotdash

Michael Nuzzo

Michael Nuzzo

VP, Head of Audience Intelligence and Insights, Hearst Magazines

Will McGivern-Smith
Elliott Easterling

Will McGivern-Smith

Chief Product & Strategy Officer, TrueData [Moderator]

Elliott Easterling

CEO, TrueData [Host]

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What is "The Series"?

A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists. 

A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech. 

The Series is free to all.

The series leadership in adtech and martech

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