May 12, 2021
Featuring speakers from:
The shift in consumer behavior during 2020 has left a permanent mark on the restaurant industry. Consumers have more options than ever to satisfy their growing appetites, and restaurant marketers face more complexity than ever to execute their growth strategies. The Series presents a candid discussion on the future of the restaurant industry and the marketing innovations needed to effectively reach the ideal target audience post-Covid.
We assembled 10 industry experts across food delivery services, virtual kitchens, quick service, and fast casual restaurants as they discuss the opportunity and challenges. Get event recordings here.
We also surveyed event attendees on the macro trends. Request the survey report here.
12:00 PM ET Fireside Chat: Restaurants in the Post-COVID Era
A conversation between two restaurant executives about their experiences under Covid and insights on the future of this industry.
12:15 PM ET Panel 1: Enterprise Restaurant Marketers Adapt to the New Normal
In 2020, some restaurant brands found a way to prosper. Most of them made significant investments in building digital direct customer relationships to enable data-driven growth. Let's explore the new challenges and investments that marketers are facing to find growth in this new normal.
1:15 PM ET Panel 2: The New Generation of Restaurant Mediation
Significant innovation is coming from new players that mediate restaurant ordering and delivery. We will explore the strategic marketing innovation that is making these business models succeed, and the challenges that come from creating success from white space.
CMO of Indeed, Former CMO of OpenTable
Global Head of Personalization, McDonald’s
Global Account Director, Technology, OMD USA
CMO, Blaze pizza
COO, Kitchen United
Senior Director, Diner Acquisition, Grubhub
Industry Lead, Entertainment and Restaurants, Pinterest
Lori Brokaw Stout
Senior Director, Product Marketing, Punchh
VP, Strategic Accounts, TrueData [Moderator]
Chief Customer Officer, TrueData [Moderator]
A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists.
A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech.
The Series is free to all.