In October, The Series tackled the most pressing issue faced by AdTech today: addressability. Apple has communicated that in early 2021 it will release an iOS update requiring every app to get explicit permission from the user before accessing their device’s IDFA. Not long after, third-party cookies will be phasing out of the Chrome browser. The advertising industry will be starved of access to stable identifiers for addressable ad monetization, targeting, and measurement.
We assembled a very strong panel of 16 industry experts across brands, publishers, data companies, and AdTech to talk about the impact, strategies, and opportunities for innovation. More than 940 registered for the event: 383 from AdTech, 170 from agencies, 139 from publishers, 94 from brands.
We also surveyed our event attendees, most of whom are senior level decision makers, to gather and share industry sentiment. Altogether, 89 participants responded to eight essential questions about the future of addressability.
Request the survey report here.
