October 26th, 2020
Featuring speakers from:
In October, The Series tackled the most pressing issue faced by AdTech today: addressability. Apple has communicated that in early 2021 it will release an iOS update requiring every app to get explicit permission from the user before accessing their device’s IDFA. Not long after, third-party cookies will be phasing out of the Chrome browser. The advertising industry will be starved of access to stable identifiers for addressable ad monetization, targeting, and measurement.
We assembled a very strong panel of 16 industry experts across brands, publishers, data companies, and AdTech to talk about the impact, strategies, and opportunities for innovation. More than 940 registered for the event: 383 from AdTech, 170 from agencies, 139 from publishers, 94 from brands.
We also surveyed our event attendees, most of whom are senior level decision makers, to gather and share industry sentiment. Altogether, 89 participants responded to eight essential questions about the future of addressability.
Request the survey report here.
A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists.
A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech and MarTech.
The Series is free to all.
The Series was born out of a C-level working group of 50+ industry executives formed to tackle addressability challenges related to cookie and mobile ad ID deprecation. The working groups were successful because a wide range of perspectives came together to share ideas that would further the entire ad ecosystem. Just like the working group, the series is curated by TrueData and industry participants. It is an Open Source platform for ideas.
Past participants include: