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Agenda

12:00 PM ET The State of the Union on Addressability

TrueData’s CEO, Elliott Easterling will present an unedited industry perspective on the state of publisher addressability today. This will cover industry history and dynamics including the role of big tech, as well as a 10,000-foot view of the viable approaches to solve the addressability problems suffered by publishers.

12:10 PM ET Panel One: Solving the Publisher’s Addressability Challenges

Publishers who monetize via advertising depend on addressability across environments to boost CPM’s and optimize inventory yield. Time and time again, we’ve seen macro industry changes impact publishers' bottom line. This year is no exception. In this panel, we will cover the immediate impact of cookie deprecation and mobile privacy changes, discuss new challenges facing the industry, and outline key innovations that may appear in the market over the next few years.

12:50 PM ET  Panel Two: Embracing Technology Innovation & Publisher Addressability

The supply-side technology landscape continues to evolve with the market demanding new products, features, and technologies in order to keep up with the challenges associated with cookie deprecation and identity resolution. Explore the technology perspective with a behind-the-scenes look at the future of publisher addressability. We will discuss how these supply-side technology companies are adapting to macro trends and the unique challenges that are pushing each company forward.