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The Future of Publisher


Wednesday November 17, 12:00 - 1:30 PM EST




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Cookies and Mobile Ad IDs are threatened with obsolescence, creating an existential ad revenue threat.  Digital addressability seems to be evolving faster than most publishers can keep up. On November 17th, The Series gathered leaders from the most sophisticated publishers and supply-side technology companies to discuss addressability’s uncertain future.

Panelists discussed what the leading industry solutions are doing to recoup addressability and future-proof their identity strategies, as well as ways to improve the CPMs without addressability. 

Like past events, we provided clear quantitative insights and concrete action plans that you can apply directly to your 2022 strategies.

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12:00 PM ET The State of the Union on Addressability

TrueData’s CEO, Elliott Easterling will present an unedited industry perspective on the state of publisher addressability today. This will cover industry history and dynamics including the role of big tech, as well as a 10,000-foot view of the viable approaches to solve the addressability problems suffered by publishers.

12:10 PM ET Panel One: Solving the Publisher’s Addressability Challenges

Publishers who monetize via advertising depend on addressability across environments to boost CPM’s and optimize inventory yield. Time and time again, we’ve seen macro industry changes impact publishers' bottom line. This year is no exception. In this panel, we will cover the immediate impact of cookie deprecation and mobile privacy changes, discuss new challenges facing the industry, and outline key innovations that may appear in the market over the next few years.

12:50 PM ET  Panel Two: Embracing Technology Innovation & Publisher Addressability

The supply-side technology landscape continues to evolve with the market demanding new products, features, and technologies in order to keep up with the challenges associated with cookie deprecation and identity resolution. Explore the technology perspective with a behind-the-scenes look at the future of publisher addressability. We will discuss how these supply-side technology companies are adapting to macro trends and the unique challenges that are pushing each company forward.

Speakers & Moderators

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Dr. Kobi Abayomi

Senior Vice President, Data Science & Analytics, Warner Music Group


Elena Lau

VP Business Development, PubMatic


Kristine Bayles

VP, Advanced Advertising Sales,
AMC Networks


Julian Baring

President, Americas, Adform


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Morwenna Beales

VP Strategic Partnerships, ID5

Steve Francolla

Head of Partnerships, Permutive


David Danziger

SVP of Partnerships, Habu


Bob Walczak

CEO, MadTech Advisors


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Morwenna Beales

VP Strategic Partnerships, ID5


Matthew Scott Goldstein

Independent Analyst


Rich Hogan

VP, Advanced Advertising Products & Data Operations, NBCUniversal


Bob Walczak

CEO, MadTech Advisors


What is "The Series"?

A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists. 

A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech. 

The Series is free to all.

The series leadership in adtech and martech

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