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Targeting and Addressability

on Streaming TV and Digital Audio

February 10, 2021

Featuring speakers from:

 

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Overview

New digital formats have dramatically changed how we consume TV and radio, while COVID has recently accelerated their adoption. CMOs are realizing that they are a must-have part of media strategies. Yet, these media formats are still hard to plan against given the uncertainty around addressability, targeting, and measurement. The Series explores the challenges and nuances of running successful OTT, CTV, digital radio and podcast campaigns.

Streaming TV presents a huge upgrade on linear TV in terms of targetability but supply constraints make this format consistently expensive. What does the future of OTT and CTV look like and how will some of the challenges around targeting, addressability and measurement get addressed?

Digital audio is not uniform. Digital radio unlocks new levels of programmatic targeting and addressability while long form podcasts present great ways to get your brand in front of customers with limited performance metrics. What is next with digital audio and how will some of the challenges the format faces be overcome?

We assembled 12 industry experts across streaming services, advertisers, and enabling technologies to talk about the challenges and opportunities. Get event recordings here.

We also surveyed event attendees on the current trends. Request the survey report here.

Speakers & Moderators

Doug Knopper
Lauren Russo
Sean Muller
Maria Breza

Doug Knopper
Co-Founder, Freewheel

Lauren Russo
EVP, Managing Partner, Horizon Media

Sean Muller
CEO & Founder, iSpot.tv

Maria Breza 
VP, Ad Quality Measurement & Audience Data Operations, Pandora

Laura Hagen
John Hoctor
Matt Cutair
Marc Grabowski

Laura Hagen 
EVP, Sales, iHeartMedia

John Hoctor
General Manager, LiveRampTV

Matt Cutair
CEO, DAX

Marc Grabowski
Group Vice President of Activation, Oracle Data Cloud

Larry Allen
Ritu Trivedi
Paul Riismandel
Scott Conine

Larry Allen 
VP & GM Addressable Enablement, Comcast

Ritu Trivedi
Executive Director, Client Lead, Mindshare

Paul Riismandel
Senior Director of Marketing and Insights, Stitcher [Moderator]

Scott Conine
President & COO, TrueData [Moderator]

What is "The Series"?

A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists. 

A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech. 

The Series is free to all.

The series leadership in adtech and martech

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