Overview

New digital formats have dramatically changed how we consume TV and radio, while COVID has recently accelerated their adoption. CMOs are realizing that they are a must-have part of media strategies. Yet, these media formats are still hard to plan against given the uncertainty around addressability, targeting, and measurement. The Series explores the challenges and nuances of running successful OTT, CTV, digital radio and podcast campaigns.

Streaming TV presents a huge upgrade on linear TV in terms of targetability but supply constraints make this format consistently expensive. What does the future of OTT and CTV look like and how will some of the challenges around targeting, addressability and measurement get addressed?

Digital audio is not uniform. Digital radio unlocks new levels of programmatic targeting and addressability while long form podcasts present great ways to get your brand in front of customers with limited performance metrics. What is next with digital audio and how will some of the challenges the format faces be overcome?

We assembled 12 industry experts across streaming services, advertisers, and enabling technologies to talk about the challenges and opportunities. Get event recordings here.

We also surveyed event attendees on the current trends. Request the survey report here.