February 10th 2021, 12:00 - 2:30 PM ET
Featuring speakers from:
New digital formats have dramatically changed how we consume TV and radio, while COVID has recently accelerated their adoption. CMOs are realizing that they are a must-have part of media strategies. Yet, these media formats are still hard to plan against given the uncertainty around addressability, targeting, and measurement. The Series explores the challenges and nuances of running successful OTT, CTV, digital radio and podcast campaigns.
Streaming TV presents a huge upgrade on linear TV in terms of targetability but supply constraints make this format consistently expensive. What does the future of OTT and CTV look like and how will some of the challenges around targeting, addressability and measurement get addressed?
Streaming audio is not uniform. Digital radio unlocks new levels of programmatic targeting and addressability while long form podcasts present great ways to get your brand in front of customers with limited performance metrics. What is next with streaming audio and how will some of the challenges the format faces be overcome?
Join this digital event to hear from industry experts across streaming services, advertisers, and enabling technologies as they discuss the opportunity to effectively reach consumers across evolving formats in 2021 and beyond.
A quarterly discussion of the most pressing challenges and opportunities that need to be addressed by marketing and advertising technologists.
A place to discuss ideas, not a forum to promote products. The Series wants to uniquely and equally represent the perspectives of publishers, advertisers, DataTech, AdTech, and MarTech.
The Series is free to all.